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10 Ways to Stay in Touch with Customers using WhatsApp: How You Can Use a Secondary Way of Communication (WhatsApp) to Target Customers

WhatsApp Communication


WhatsApp is one of the most popular messaging apps in the world, with over 1 billion active users. Although it has been primarily used by people to connect with their family and friends, WhatsApp has also become a popular way for companies to communicate with their customers. It’s no surprise that this app is widely used in any industry where customer service matters.

1. Send personalized messages

personalized messages

Personalized messages are more effective than generic messages. If you want to send your customers a personalized message, there are a few ways in which this can be done. You could send them information about products or services that they have requested or purchased before. You could also send information about discounts on their favorite items or even special events at your store that they would enjoy attending.

2. Automate your messages

Automate your messages

Automation is a good way to stay in touch with your customers. You can set up a WhatsApp group for your customers and send them regular updates about the latest offers, new arrivals and so on. This will help you engage with them and it will also help you push out content more efficiently than manually sending messages one by one. It’s important to automate these messages because they should be sent at times when people are most likely to see them or when they get busy with work or family commitments, so automation is the ideal way of doing this.

3. Send group messages at a go

Send group messages

When you send a message to a group, it will be delivered to all the people in that group. You can also send your message to many groups at once by creating your own group and adding more people to it. This way, you can communicate with several customers at once without worrying about missing them out or forgetting someone. This is especially useful when you have new offers or promotions going on and want everyone to know about them!

4. Use WhatsApp for Customer Service

You can also use WhatsApp to provide customer service. Your customers will appreciate the fact that they can contact you on a 24×7 basis. You can keep your support team working on the same project, rather than having them divided into shifts or after-hours shifts.

Using WhatsApp for customer service has several benefits:

  • It saves money since it doesn’t require hiring more people and training them
  • It allows customers to reach out when they need help with something, on their own time and schedule

5. Share media files with your customers

Customer Service

You can share media files with your customers using WhatsApp. You can share images, videos and audio files with your customers using WhatsApp groups.

You can also create a group for all of your clients so that they will be updated about the latest news about your business or product through this group. This helps you to retain your clients and increase the sales of your business.

6. Maintain Trust Factor by following WhatsApp’s terms and conditions

By following the terms and conditions of WhatsApp, you will maintain trust with your customers. WhatsApp is a free service that provides these features for its users:

  • Free voice and video calls (available to all users)
  • Free messaging and calling between people on their smartphones (available to everyone)

7. Create your Brand’s Social Media Presence

To create your brand’s social media presence on WhatsApp, you need to follow these steps:

  • Create a WhatsApp account. You can create either an individual account or a business account, depending on what you want to do with it and who is using it. The advantage of using an individual account is that you can interact with customers directly, but the disadvantage is that there are only three people allowed in the group chat at any given time (with some exceptions). If you want more than three people involved in the conversation at once or if one person will be managing this page and another person needs access so they can send messages from their phone, then it might be worth creating an official business page instead. This way there are no limitations on who can talk back and forth with customers through this platform. Once you’ve created both accounts/pages for yourself/your business—you’re ready for step two!
  • Create a WhatsApp page: Whether making one specifically for your brand’s website or just posting updates from there—this will allow users (customers) interested in learning more about what kind of services we offer – learn about them directly from us! And now…that means we’ve completed all steps needed before beginning our advertising campaign using only this secondary form of communication between potential clients!

8. Engage with your customers by using a chatbot (a combination of tech and human touch)

  • Engage with your customers by using a chatbot (a combination of tech and human touch)
WhatsApp chatbot

Chatbots have become a part of our lives and they are set to take over the future of the communication industry. Chatbots can be used in many ways, one way is to engage with customers, another way is to automate customer service. Chatbots can also help create brands’ social media presence, generate leads and even sell products!

Chatbots are an excellent tool for businesses as it allows them to engage with their customers at any time on any device; whether it’s mobile or desktop, bots can come in handy when communicating with prospects or even current clients who need assistance with something that isn’t urgent enough for them to pick up their phones and call you right away (which may take some time) but do want answers ASAP because they need those answers immediately (like what time will you open tomorrow morning?).

9. Follow a Sustainable Approach to Generate Leads (using WhatsApp)

There are numerous ways to use WhatsApp to generate leads. Let’s take a look at some of them:

  • You can create an account on Facebook and post your business page on the social media platform. This way, you can target customers who are interested in your products and services.
  • You can also create an Instagram account for your company and share photos of different products that are offered by the company. If people like what they see, they will be more willing to follow your brand on WhatsApp as well as other social media platforms like Twitter, Facebook, LinkedIn etc.

10. Schedule Messages in Advance

Using WhatsApp to schedule your messages in advance is a great way to stay organized and keep an eye on what you need to do. You can use it as a reminder tool, or even make it work for more than just one purpose. If you want to send some information out that’s important but not at the top of your list, then this is a good way for you do so.

The business world has changed, so have the ways of customer communication

customer communication
  • The world is changing, so are the ways of communication.
  • Customer communication is changing with the times.
  • The use of WhatsApp is a good way to stay in touch with customers.


The world of technology and social media is growing at a rapid pace. Businesses are growing, so are the expectations of their customers. WhatsApp is one of the most popular messaging apps in the world, with more than 1 billion users worldwide. It has become an important part of our lives as well as a tool for business communication. With its end-to-end encryption and other features, WhatsApp offers unique advantages in terms of security and reliability for both sending messages as well as storing data on your phone or laptop computer