In today’s fast-paced society, staying in touch with your customers can seem daunting.
If you run an online business or have client meetings from time to time, you will find it difficult to remember all the people you need to contact, especially if you have just met them or have not talked to them in a while.
Luckily, WhatsApp has quickly become one of the most popular messaging platforms, with over 700 million people using it every month and 100 million sharing an image or video within the app daily.
But what makes WhatsApp so great is not just that it is easy to use and has messages that self-destruct. It also keeps your conversations private between you and the person you are communicating with.
However, users may not be using WhatsApp to its fullest potential, so it is important to learn how to use WhatsApp effectively and connect with your customers as much as possible.
Here are 10 tips on how to use WhatsApp to stay in touch with your customers. Read on to learn more!
1. Offer Customer Service
Providing customer service is an important part of running a business. For instance, when customers have questions about your products or services, they might try to contact you via Facebook or Twitter.
Or, if you are a retail shop and someone wants to return something, they will often call the store directly. However, these social media channels do not always provide the best customer service experience because there is no way for you to get back in touch with that person once the message has been sent.
WhatsApp offers a better way. With this app, you can talk to your customers directly using text messages (and video) while also tracking their responses on the same thread, so it is easy to follow up on any unanswered messages.
When they reach out on WhatsApp, ensure you respond quickly and show them how valuable their feedback is by thanking them for contacting you.
It is not just about helping them solve their problem — it also shows them that you care!
In addition, if certain people regularly contact your business through this app, then why not create an exclusive group chat where all messages are forwarded straight to your phone? This solution will be much easier for both parties as messages will not need to be tracked across multiple chats.
2. Personalize Communication
When running a business, it is important to have a way for your customers and potential customers to contact you. Using these ten tips, you can avoid the dreaded voicemail that most people do not like to leave and make it easier for your clients and prospects to contact you.
· Send your phone number on all of your marketing materials.
· Make sure there is an easy way for visitors on your website to contact you or email any person on your team.
· Put links on your social media pages that will allow them to contact you quickly.
3. Create Groups
Create a group for your business and then another one for your employees. You can use groups to send messages, share updates, and even post pictures.
If you are running a restaurant chain, create one group for each location to share updates on upcoming events or specials. And if you are a small business owner, it is never too early to start thinking about how you will organize your team.
A shared group might be the best way to keep everyone informed of new projects or tasks.
Remember: anyone subscribes will automatically receive any message posted by any member of the group, which means that this is probably not the right platform for sensitive conversations!
4. Get Reviews from WhatsApp
Get reviews from your customers by sending them a message on WhatsApp. You will be able to see when they open the message, what they do next and how quickly they respond. And, of course, you can always have a text conversation too.
1. Add your phone number on your business page
2. Send out surveys via WhatsApp
3. Send thank-you messages after completing purchases
4. Thank people for following you
5. Partner with Influencers and Businesses
WhatsApp is one of the most popular messaging apps in the world, thanks mainly to its simple user interface, low data usage, and cross-platform compatibility.
But it can be tricky to figure out how best to use it for your business. WhatsApp lets you stay connected with your customers anywhere, anytime, with their phone numbers.
Working with other businesses that provide complementary services or influencers in your niche market will allow you to increase the size of your audience and make yourself a part of even more conversations on WhatsApp. The partner does not need to be from within your industry — the most important thing is to expand what is available for people to read about!
Even if people from other circles are not interested in what you offer, they will share it among their circles, and those interested in your product will find you.
6. Share Promotions and Sales on the Status
Hosting a giveaway? Share it on your status and encourage participants to share their entry details so you can contact them for the winner.
Sharing great reviews or feedback from your customers? Create statuses about it!
Promoting special offers and discounts? Share them on your status to let people know what they are missing!
Have any new products come up? Let people know about them by sharing the introduction of said product on your status!
Are there any events near you where potential customers will gather, like an exhibition or convention? Let everyone know that you will be there and when the event will take place so that people can find you if they need something from you!
We have included some marketing tips here because WhatsApp is one of the best marketing tools. Using WhatsApp is worth building relationships with your customers and increasing brand awareness.
It is free, easy to use, low-cost and most importantly — quick!
You interact with your existing clients and get access to future ones through its viral nature, which helps tremendously with business growth. If used correctly (and sparingly), this app could double or even triple sales overnight — not bad.
7. Start a Broadcast
Broadcasts are one of the best ways to keep your customers up to date on what is going on. They are also an excellent way to communicate personally with your clients and show that you care about them as individuals.
Broadcast messages can be sent out automatically or manually and usually go live at a predetermined time. They remain to live until they expire, or the broadcast owner deletes them.
Broadcasts can be directed at a specific audience based on location, age, gender, and other criteria. You can even add a personal message delivered only to people who match specific criteria.
Here are some tips for using broadcasts more effectively:
· Keep It Short — Long messages will not get read by many people, so keep your broadcasts short and sweet!
· Share News — Share news, such as new products, discounts, promotions, contests, etc., with your followers through a broadcast!
· Start Conversations — Introduce yourself to new followers by starting conversations via an introduction broadcast!
· Get Feedback — Surveys are a great way to collect customer feedback using a survey broadcast!
8. Call Your Customers
When you can call your customers, make sure to make them feel like they are the most important someone in the world.
This should be a way of life, not just something you do when you need their money. Give them all your attention, listen closely and ask questions that will help you understand how they feel about your product or service.
Most importantly, always follow up by thanking them for their time and telling them that you are here for them if they need anything. Be present in the conversation and focus on what is being said instead of what you want to say next.
9. Keep Track of the Analytics
To measure the success of a content marketing strategy, you must have some way of measuring your audience response. Just like with any marketing campaign, the most essential aspect is analytics. You must watch and analyze your traffic to perfect and optimize your campaigns.
There are many third-party apps and software that offer WhatsApp analytics. Tracking software such as Google Analytics can provide WhatsApp analytics data to help you optimize your social media strategy and perfect your strategies for reaching the appropriate audiences.
10. Create Quality Content for WhatsApp
Yes, even on WhatsApp. Just as quality content is important for your site, it is also important for messaging on WhatsApp. In WhatsApp, your messages need to be concise and strong — but not too long like they are on Twitter. Every word should count, though! Your style and word choices should resonate with your audience, or you may risk low engagement rates; keep it simple and focus on benefits if you are targeting customers.
Conclusion
When it comes to staying in touch with your customers, there are many ways you can do this. You can call them, email them, or even post on their Facebook wall. The best way is by using social media for several reasons.
One reason is that people are always looking at their phones and checking out what other people are doing. Another reason is that social media allows for more interaction than email because you can see the emotion on their faces when texting back and forth.
Whatever way you choose to stay in touch with your customers, you must make sure they know what is going on. It does not matter how fancy you try to make things look; if they do not know what you want from them, they will be less likely to buy anything.
As WhatsApp continues to evolve and becomes another social media platform, so will your marketing efforts. If you want to stay ahead of the game, we suggest that you start utilizing this versatile tool for distributing information about your product or service — both now and in the future when it is even more necessary.
It is an excellent platform for you to use to communicate with your customers and grow your international customer base. A store can increase its total profit margin by 33% by adding WhatsApp to its customer service strategy.
With SocialEpouch WhatsApp SCRM tools and services, you can avoid costly mistakes that cause reputational damage. So, what are you waiting for? Visit our website today and quickly contact your customers through Whatsapp.
