If you’re a business owner or marketer, then you’ve likely noticed that the digital landscape is constantly changing. You need to adapt if you want to stay ahead of the curve. To help with this, I’ve compiled a list of nine digital marketing tools sure to boost your business.
Google Analytics is another free tool that will help you understand your website traffic. It’s a bit more technical than Google AdWords and can get pretty deep, but it’s still easy enough to use that you shouldn’t have any problem getting up to speed with this tool.
Google Analytics tracks user behavior across your website or app and then provides you with data about what people are doing, like their most popular pages, how long they stay on each page, which browser or device they’re using (or whether they’re using mobile or desktop), etc., so that you can make informed decisions about how best to improve your digital marketing strategy.
Hootsuite is a social media management tool that allows you to schedule posts, monitor analytics, and measure engagement across multiple accounts. It can be used for free or paid versions.
If you have multiple social media accounts and have trouble keeping up with the latest content that your customers interact with on various platforms, Hootsuite is an excellent tool for managing your social media marketing.
Unbounce is a great tool for creating landing pages and A/B tests.
Landing pages are a great way to drive people who are interested in your product or service, but not ready to purchase, toward the next step in their journey. You can use them on your website, social media channels and email campaigns by creating specific calls-to-action that direct users to a specific page on your website where you have all of the information they need about pricing and availability. If you have multiple products – for example an online store with different categories – then it’s important that each landing page has its own unique value proposition so as not to confuse visitors about what they’re looking at when they arrive (especially if there’s more than one item from the same category).
Buzzsumo is a free tool that helps you find content that is popular and relevant to your audience. You can use Buzzsumo to find influencers, track competitors’ content and discover what articles are trending on social media. The paid version of the software has some additional features like widget creation, but they aren’t necessary for most businesses.
Canva is a free design tool that can be used to create social media graphics and other types of graphics, such as banners and flyers. It’s a good choice for beginners because it has templates you can use to create whatever you need quickly. Canva also offers training videos and tutorials on its website so you can learn how to use the tool.
Canva offers two versions: free and paid (with more features). The free version allows users access to all their templates; however, some advanced features are only available in the paid version, such as adding text boxes or customizing existing designs by selecting different fonts and colors.
Ahrefs is a powerful tool that can help you find backlinks and keywords. The backlink checking feature will tell you how many links your site has, as well as the ones that are getting the most traffic. This helps you recognize what resources are working for your business, so you can focus on those in the future.
The keyword research feature allows you to search for words and phrases that people in different countries use when they seek out products like yours. If someone in China searches “dog food,” they might be looking for something different than someone who’s searching “dog food” in the United States—and this tool will show both of these variations!
SEMRush is a paid tool that can help you with keyword research, competitive analysis, backlink analysis and more. It’s an excellent tool if you want to keep track of what your competitors are doing so that you can make informed decisions about marketing your own business.
SEMRush can also be useful for conducting site audits: it will allow you to see where there are broken links on your site and find out which pages have the most traffic going to them.
CoSchedule is a social media management tool that helps you plan, share, and measure your social media efforts. The tool allows you to manage multiple accounts at once and post across multiple platforms with ease. It’s also a great way to measure the results of your campaigns so you can see what worked best for your business.
SocialEpoch is the leading Social CRM Platform for WhatsApp. With over 500+ customers and more than 30 million users worldwide, we have been helping businesses achieve their marketing goals by integrating with their existing marketing tools and software. We help businesses connect with their customers on WhatsApp using our sophisticated, easy-to-use platform while increasing sales conversions and improving customer experience.
Create & Edit User Personas
Contacts – Customer Management
Contacts – Tag Management
Contacts – Customer Bulk Import
Contacts – Group Management
Contacts – Group Member Export
Contacts – Group Broadcast
All Types of Message
Follow Up Collaboration
AI Exploring for Potential Customers
All Data Backup
These tools can help improve your digital marketing.
- Have a plan before you start. You won’t see results if you don’t know what goal you’re trying to achieve.
- Remember that it’s not all about the tools and software, but rather how they can be used to reach your audience and help advance your business.
- Don’t be afraid to experiment with different tools and ideas until you find something that works for your business model and brand identity.
At the end of the day, digital marketing is about finding out what works for you. You’ll need to experiment with different tools and strategies until you find one that’s right for your company. The tools above are just some of the many options available, so if you’re looking for something different, check out this list!