Skip to content

Are You Using Proactive Sales? Here’s How To Do It Right

Are You Using Proactive Sales? Here’s How To Do It Right


Proactive sales, or proactive selling, is a strategy that focuses on building relationships and establishing trust with your prospects. It’s about understanding their needs before they know them—and then presenting the best possible solution.

Proactive sales is all about providing value to your customers and making their lives easier. This means that if you keep sending out the same old marketing content without any personalization or customization whatsoever, it’s not going to work as well as it could have if you had used proactive sales tactics instead.

What Is Proactive Sales?

What Is Proactive Sales?

Proactive sales is a sales process that focuses on the customer and their needs. It starts with discovering the customer’s problem, then formulating a solution based on their unique situation. This is different from reactive or consultative selling, which focuses on how your company can solve a problem for them as opposed to how your company can help them solve their own problems.

Proactive selling requires you to be knowledgeable about your product or service (as well as those of your competitors), so you can effectively match it with what each customer needs. It also requires the ability to identify potential new clients in order to maximize opportunities for business growth without wasting time on cold calls or emails that will go unanswered because they don’t fit into someone else’s workflow just yet but may do so down the road when they’re ready for something new.

Proactive Sales Examples

Proactive Sales Examples

This is a short list of what proactive sales looks like:

  • You’re proactive about your product. You’re constantly improving your product’s features and capabilities, to ensure that it meets the needs of your customers.
  • You’re proactive about your marketing efforts. You know that every customer has a different set of interests, and so you have several different campaigns running at once—one for clients who are interested in social media marketing, another for those who want to learn more about SEO techniques, yet another for those trying to build an email list…you get the idea!
  • You keep in touch with all of your old clients (and potential new ones), just because they may want something from you again someday soon—and if they do need something from you again someday soon, then there’s no harm being proactive and reaching out right now instead of hoping someone else does it first later on down the line!

Why Engage In Proactive Sales?

  • Proactive sales is the best way to get to know your customers.
  • It helps you build a relationship with them.
  • It helps you build trust with them.
  • It helps you build your brand, and in turn, loyalty within that brand.
  • And it can help you sell more!

Proactive sales is a win-win situation.

Proactive sales is a win-win situation

Proactive sales is a win-win situation. You can build trust and credibility with customers, you can build a relationship with them, you can learn about their needs and preferences, and they’ll feel valued by your follow-up. As a result of these benefits, proactive sales means that you are saving time and money—which is always good!

Proactive sales gives you the opportunity to be creative in how you approach your prospects. You get to think outside of the box when it comes to making contact with potential customers or clients to make sure they know who you are – even if there isn’t currently an immediate need for their services/products.


In short, proactive sales is a win-win situation. Not only do you improve your chances of closing a deal, but your customers are more likely to come back for more. There’s no reason not to adopt this approach if it makes sense for your business—just make sure that you’re doing it right!