Facebook is one of the most popular social media platforms, but it can also be one of the least used by businesses. If you run a small business or work at a large company, you might not see much value in posting to Facebook when your audience is already on Facebook. But there are many ways that marketers can use Facebook to help grow their businesses. In this article, we’ll look at four tips for using Facebook as an effective marketing tool:
Make good use of your cover photo.
Your cover photo is one of the first things that people see when they stop by your business page. It’s a great opportunity to create an emotional connection with potential customers, so make good use of it!
- Don’t just use a logo. A logo alone is boring and won’t stand out from the crowd. Instead, create something that tells a story about what your company does and what you believe in. If you sell cakes or cupcakes, maybe take photos of some delicious baked goods at different stages of production (baking them all yourself? Great!). Or if you run a shop for kids clothing, post some adorable shots of adorable kids trying to wear them all at once (we recommend doing this on weekends). Whatever it is that makes your business unique, show it off in this space!
- Don’t be generic: This tip follows directly from number two; don’t simply slap any old image onto this section just because there’s room available—that will only make people think less of both your brand and Facebook itself! Be bold with color choices here too—make sure whatever design elements do exist are bright enough to catch users’ eyes without being distracting–and don’t forget how important placement is either; placing text over an already busy image area can make things hard for viewers who may not have time/interests necessary for decoding such complex visual hierarchies (that’s why people like comics!). And never forget rule number seven: no blurry photos ever!”
Use calls to action in your Facebook posts.
Here are some other words you can include to make your call to action more compelling:
- You—This is a personal word, so it helps to drive home the idea that you’re talking directly to the reader.
- Now—This word implies urgency and highlights the importance of acting now. It also asks readers if they’re ready and willing to take action right now, rather than later or tomorrow.
- Free—Free gets people’s attention because they want things that are free. However, keep in mind that if there is a cost involved (such as shipping or handling), then it might not be appropriate for your company’s business model and/or industry standard practice (e.g., used car sales).
- Today/Today’s Special Offer/Today Only—These words signal value by offering something today only or at least until tomorrow’s close of business when the offer expires. The message here is “act fast!” because time isn’t on your side if you wait too long before ordering an item online through social media channels like Facebook Ads Manager
Customize your URL.
You can customize your URL by adding your brand name, product or service to it. This will help people find you, as well as increase conversions by helping them remember you. You can use this same strategy on Facebook posts, ads and videos (if they are branded) to increase visibility and traffic to your website.
Join groups with your potential customers.
When you join a Facebook group, you’re not only engaging in a conversation with other people who have the same interests as you, but also giving your business access to content from other page owners.
The best way to find relevant groups is by using hashtags related to your niche. For example, if you own an ecommerce store selling pet supplies, try searching for #petsupplies or #dogtraining! You can also use Google AdWords (formerly known as Google Keyword Planner) and enter keywords related to what your business does into their search bar. The tool will show how many people are searching for those terms every month so that it can help guide which hashtags are best suited for reaching potential customers on Facebook.
You can use Facebook to market your business.
If you’re not using Facebook to market your business, then you’re missing out on a big opportunity.
Facebook is a great place to grow your business and connect with customers. If you want more traffic to your website, it’s one of the best places to start.
Now that you have seen some of the ways in which you can use Facebook to promote your business, it’s time to start putting them into action. Remember that every business is different and has its own unique needs and goals—use these tips as a starting point for developing your own strategy!