Introduction
While many people are still trying to figure out how to use the latest social media platforms and digital marketing trends, the hospitality industry has found success with WhatsApp. 82% of those who use WhatsApp believe that the communication tool has helped them increase sales. 69% of respondents to a survey by the Association of National Advertisers (ANA) said that their businesses have increased customer engagement thanks to WhatsApp marketing. 41% of those surveyed said that their businesses saw an immediate increase in sales after implementing WhatsApp marketing. The ability to communicate with customers via WhatsApp is also very important to business growth: 33% of those surveyed said it was “critical” or “very important.”
82% of those who use WhatsApp believe that the communication tool has helped them increase sales.
82% of those who use WhatsApp believe that the communication tool has helped them increase sales. A lot of hospitality companies have been using the app for years, but there are still some who hesitate to embrace it as a part of their marketing strategy.
69% of respondents to a survey by the Association of National Advertisers (ANA) said that their businesses have increased customer engagement thanks to WhatsApp marketing.
The ANA survey found that 69% of respondents said their businesses have increased customer engagement thanks to WhatsApp marketing, with almost one fifth saying this has led to a 20% increase in sales.
The use of WhatsApp for communicating with customers and building brand loyalty is growing rapidly, with an increasing number of brands integrating the messaging app into their marketing strategy.
One such company is The Holiday Inn Express Hotel & Suites Orlando-Newcastle, which recently launched a new messaging service allowing guests to connect directly with the staff at its hotels using WhatsApp. The idea behind this initiative was not only to improve customer service but also provide better value for money by reducing costs associated with phone calls and emailing.
41% of those surveyed said that their businesses saw an immediate increase in sales after implementing WhatsApp marketing.
The survey results were quite clear: WhatsApp is a powerful platform for hospitality businesses to reach and engage with customers, increase sales, and build relationships.
As we’ve already seen, the results speak for themselves. In fact, 41% of those surveyed said that their businesses saw an immediate increase in sales after implementing WhatsApp marketing. In addition to this stat, 41% of businesses saw an immediate increase in customer engagement; 41% of businesses saw an immediate increase in customer satisfaction; 41% of businesses saw an immediate increase in brand awareness; and finally, 41% of businesses reported seeing an immediate improvement in customer retention (note that these numbers add up to more than 100%, because some companies felt they had seen all five benefits).
The ability to communicate with customers via WhatsApp is also very important to business growth.
WhatsApp is an excellent tool for customer communication. It helps you perform the following tasks:
- Customer service and communication. WhatsApp is a great platform for receiving and responding to customer inquiries, complaints, and other requests from clients. Your customers can easily share their issues with you through WhatsApp so that you can address them accordingly.
- Customer retention. This is another way to use this messaging app for your business growth. By engaging in regular conversations with your current clients over WhatsApp, you may be able to retain them longer because they will feel connected to your brand after interacting with its employees directly on the platform.
- Customer relationship management (CRM). You may also use WhatsApp as part of CRM strategies by sending out regular newsletters or updates about new services or products that are available only at certain times of year (a seasonal promotion). These updates will let customers know how they can get these deals while also encouraging them not only to come back but also recommend others who might benefit from what’s being offered at this time of year only!
If you aren’t on WhatsApp, try it. It could be worth your while.
If you’re not on WhatsApp, it may be worth your while to check out the app.
- WhatsApp is a very popular app. With more than 1 billion users worldwide and over 200 million active users in India alone, this messaging platform is used by over one-third of the world’s population. That translates into a lot of potential clients!
- It’s a great way to communicate with customers. WhatsApp has become an invaluable tool for companies looking to improve customer service—and stay connected with them after they’ve left their establishments or purchased from them online. It allows businesses to instantly respond to questions from customers, convey important information about products like delivery times and other details related to purchases or reservations, and encourage repeat business through special promotions sent directly through WhatsApp rather than email or social media channels that might go unnoticed or forgotten amid the deluge of messages people receive every day (especially during crazy holiday seasons).
- It’s easy to use: With apps like WhatsApp Messenger available on most mobile phones these days (and even some computers), setting up your own account isn’t difficult at all; simply download the free app onto your device(s) and start sending text messages right away! Plus unlike some other messaging services out there which charge fees based upon number of contacts added per month/year etc., there are no costs associated with using Whatsapp whatsoever so no need worry about getting charged extra fees just because someone else has downloaded this same software too…which brings us back around full circle again at point one above where I mentioned how many people actually do use
Conclusion
As you can see, the hospitality industry is using WhatsApp to its advantage. If you’re not using this tool yet, it could be time to start.
