Digital marketing tools are the backbone of any digital marketer. They can help you achieve your business goals, increase ROI and boost sales. However, there are hundreds of digital marketing tools out there and choosing the right one for your brand or business can be overwhelming. In this post, we have listed some of the best digital marketing tools that every beginner as well as professional should be using in their day-to-day work.
1. Digital Marketing Tools for Content Creation
The first tool you need is a content management system (CMS) where you can create and manage your website content. When choosing a CMS, it’s important to consider your budget and needs. If you’re working on a large-scale project with multiple contributors who need to be able to write posts, then WordPress is probably the best option for you since it’s free and easy to use. However, if all of your employees are comfortable writing directly into their browser window or if they’re only making one or two blog posts per week and don’t need advanced features like multiple authorship or custom themes/templates/layouts/etc., then Contentful may suit your needs better because it charges based on how much data storage space each user consumes rather than charging an upfront fee for their software license
2. Digital Marketing Tools for Influencer Marketing
Influencer marketing is the process of partnering with key individuals (known as influencers) who have a strong online presence and can directly affect your business.
Influencers can be anyone from Instagram stars to thought leaders, but they all have one thing in common: a large following of people who trust their recommendations. In fact, according to research from Nielsen and BuzzSumo, influencer content gets an average of 21% more engagement than regular brand posts on Facebook.
To find potential influencers for your brand, start by looking at the people already engaging with you on social media or those already mentioned by others in your industry. Then use tools like BuzzSumo or Traackr to see how influential those individuals are based on factors like reach and engagement rate (number of shares divided by number of followers).
Once you’ve identified potential partners, make sure that each person understands what’s required before committing any time or resources—and set expectations early!
3. Digital Marketing Tools for Conversion Rate Optimization (CRO)
A/B testing tools. If you need to test variations of a page or an ad, A/B testing is the way to do it. The best A/B testing tools let you change different elements on a website and see how users react to them. You can also use these tools to track metrics like conversion rates and revenue per visitor.
A/B testing tools for beginners: Optimizely, Google Analytics Content Experiments, Visual Website Optimizer (VWO), Unbounce, WiderFunnel Conversion Rate Testing
A/B testing tools for pros: Adobe Target, Olark Live Chat
4. Digital Marketing Tools to Grow Your Social Media Presence and Reach
Social media marketing is one of the most popular and powerful ways to promote your business. It is a great way to connect with your customers, provide them with valuable information, and interact with them on a personal level.
Social media marketing can be done in many different ways:
- You can create sponsored posts or ads on Facebook or Instagram (or both)
- You can create blog posts that go viral on websites like Medium and LinkedIn Pulse (this will take some time)
- You can share content from other publications on Twitter using hashtags (#)
5. Digital Marketing Tools for Search Engine Optimization (SEO)
Search Engine Optimization is a form of digital marketing that allows your website to get better rankings in search results. The most important factor for SEO is high-quality, relevant content on your website. You can also use link building and social media as part of an overall strategy for improving your rankings.
Search engine optimization (SEO) has been around since the early days of the internet, but there are many misconceptions about what it really does and how it works. In this section, we’ll explain the difference between SEO and other forms of online marketing like PPC, SMO, SEM — or any other acronym you’ve seen tossed around lately!
6. Digital Marketing Tools to Convert Leads into Buyers
A lead scoring tool, like SocialEpoch’s AI Explorer or Salesforce’s Engage, is a great way to automatically assign scores to leads based on their actions.
This can help you prioritize which leads to convert into buyers and which leads should be passed along to salespeople so they can more efficiently close deals.
For example, if a lead has visited your website but hasn’t downloaded any of your content yet (a low-value action), then they might not be as interested in your products or services as someone who has downloaded some of your content (a high-value action).
A good automated email campaign typically includes an email sequence that drives customers from one stage to another until they’re ready for conversion. In this case:
- First email: Welcome message with links to relevant resources
- Second email: A list of relevant resources (e.g., webinars) that were mentioned in the welcome message above
- Third email: Another reminder about webinars (or other sales material) with links back at them
7. Digital Marketing Tools to Manage and Monitor Campaigns
Google Analytics is a free, web analytics service offered by Google that tracks and reports website traffic. You can use it to see how people are finding and interacting with your website, what they do on the site, where they live, and much more. It’s perfect for understanding your target audience and measuring the success of your digital marketing campaigns.
Google Search Console (Formerly Webmaster Tools)
Google Search Console (formerly Webmaster Tools) helps you monitor how well search engines index your pages as well as diagnose any technical issues that might be preventing them from doing so correctly. This tool also allows webmasters to submit sitemaps for their websites so Google can better crawl content more efficiently. Additionally, it provides data about mobile-friendliness status for websites in order to help them improve user experience across devices when accessing their sites through smartphones or tablets instead of desktops/laptops computers such as MacBook Air notebooks which usually only support wired Ethernet connections rather than wireless Wi-Fi networks like most modern computers sold today do).
With the right tool, nothing is impossible.
Digital marketing is a complex field with lots of moving parts. Even if you’re an expert, there will always be new trends and strategies to keep track of. That’s why it’s important to use tools that help you achieve your goals faster and better—and also help save time so you can focus on other areas of your business.
There are hundreds of digital marketing tools available today, but not all of them are worth using or relevant in 2020. The tools listed below are tried-and-true favorites among professionals because they have proven results across many industries:
We hope this list of digital marketing tools for beginners and pros was helpful to you. There are so many great tools out there, but we felt it was important to focus on the ones that would help everyone from someone just starting out with their business or someone who has been in the game for years. We wanted to make sure our readers could find something useful here no matter what stage they’re at!